By the time we reach our 40s, most of us know that skincare isn’t about expensive creams or trendy ingredients. The frustration of no correction despite the layers of skincare we apply is real.
So…why does this happen? and what does your skin really need?
Let’s break it down.
What Happens To Your Skin In Your 40s
🧬Slower Cell Turnover
A typical woman in her 20s would see her cells regenerating every 28 days. It isn’t the same for us. As we age, dead skin cells linger longer on the surface, leading to uneven skin tone and lack of radiance.
💦 Loss of Hydration
Our skin at this point also struggles to retain moisture like we did in our 20s. This often causes your skin to be dry, dull and often feeling ‘tight’, even after applying moisturizer.
🤏Collagen & Elasticity Decline
Collagen production drops by about 1% each year after our 20s, and this accelerates during perimenopause. The result? Fine lines, sagging, and loss of firmness.
The 5 Ingredients Dermatologists Swear By (for a reason)
You’ve probably heard of countless active ingredients, but here’s the truth: you don’t actually need them all to support aging skin. Here are five that directly target the changes we talked about earlier.
Peptides
- What is it: Peptides send signals to your skin to stimulate collagen production to repair and firm.
- How to use it: Use it both day and night. Pair it with bakuchiol to boost skin cell turnover (for a more radiant skin).
- Where to find it: Skin Defining Peptides Ampoule & Ampoule Trio
Sun Protection Factor (SPF)
- What is it: A daily essential that protects skin from UVA and UVB rays (#1 cause of premature aging). Think wrinkles, dark spots, and collagen loss.
- How to use it: Apply generously every morning, rain or shine. Reapply every 2 hours when outdoors.
- Where to find it: Shield Nude Holistic Solar Defence Fluid SPF 30 & Smart Tone Color Control Correction Cream SPF 30
Bakuchiol
- What is it: A plant-derived alternative to retinol. Promotes collagen production to reduce fine lines & improve skin elasticity.
- How to use it: Best applied in the evening. Unlike retinol, bakuchiol is gentle enough for sensitive skin and doesn’t increase sun sensitivity.
- Where to find it: Skin Refining Bakuchiol Ampoule & Ampoule Trio
Niacinamide
- What is it: A form of vitamin B3 known for its multi-tasking properties. Helps strengthen the skin barrier, reduce pigmentation and minimize appearance of pores.
- How to use it: Works well both day and night. Can be layered with most other actives.
- Where to find it: W3 Conditioning Toner, W3 Active Cleanser, 6 Action Concentrate & Extra Calming Skin Relief Cream
Hyaluronic Acid
- What is it: A naturally occurring molecule in our skin that holds 1,000 times its weight in water. Makes skin look plumper, smoother, and is more elastic.
- How to use it: Apply it on damp skin and lock it in with your favorite moisturizer.
- Where to find it: Skin Hydrating Hyaluronic Acid Ampoule & Ampoule Trio
In A Nutshell
You don’t need a 10-step routine or every trending ingredient. Just a few smart, science-backed actives used consistently.
Your 40s skin has different needs, but with the right support, it can still be radiant and resilient.
And if you ever need a little guidance? We’re here for you 💛 Just drop us a DM here.
