As a skincare expert since 1983, it became apparent to Ruby that there are many skincare brands out there offering mainly symptomatic skin solutions, none that helped and healed skin holistically. Flustered but increasingly determined, she set out to create a brand of skincare products with a distinct concept that integrates the harmony of body, mind and soul; a brand that will work on the root causes of skin issues and produce lasting results.
The soul represents our true self and our creative energy. When we do what we love, we are nourishing our soul. We feel joy, fulfilment, and peace. When you find joy, it impacts your mind with positive emotions and thoughts. With this love from soul and positivity from the mind, we feel positive and will love our body more.
Now with the unforgiving lifestyle demands of today’s world, we feel overwhelmed with heavy STRESS. The skin which is the largest organ of the body becomes the casualty. It’s the first place to show the signs of stress. The signs are manifested as pre mature wrinkled skin, pigmentation, ultrasensitive skin and dull looking skin. When skin is healthy, no microbes can enter too.
It’s important to look good, to feel good. When the skin is in radiant healthy state, it gives you more confidence, higher self-esteem, and feel more positive about life. It gives you encouragement and courage, because it effects your mind to be more positive, and this positive energy feeds your soul to give joy, fulfilment and peace. With this harmony of body, mind and soul, you will live a meaningful life, filled with fun and love.
Driven to merge Swiss advanced dermal science excellence with the riches of nature, she boldly established the Beaubelle Advanced Dermocosmetic Research Centre in Switzerland, in collaboration with a panel of Swiss skincare scientists and experts.
As a benchmark of excellence, Ruby looked to the consumers in Asia primarily because skincare is their number one focus compared to other areas of beauty.
The discovery was that this part of the world prefers mildly scented skin care with delicate, smooth and non-heavy textures when applied on the skin. using Swiss technology, it ensures high quality control and precision, naturalness and the pristine Alpine spring water, meets Asian insight and discernment, the result can only be exceptional, and this is what makes BEAUBELLE uniquely different from competing brands.