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Driven to merge Swiss advanced dermal science excellence with the riches of nature, she boldly established the Beaubelle Advanced Dermocosmetic Research Centre in Switzerland, in collaboration with a panel of Swiss skincare scientists and experts.
As a benchmark of excellence, Ruby looked to the consumers in Asia primarily because skincare is their number one focus compared to other areas of beauty.
The discovery was that this part of the world prefers mildly scented skin care with delicate, smooth and non-heavy textures when applied on the skin. using Swiss technology, it ensures high quality control and precision, naturalness and the pristine Alpine spring water, meets Asian insight and discernment, the result can only be exceptional, and this is what makes BEAUBELLE uniquely different from competing brands.
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