As reported by United Nations: In 2019, there were 703 million persons aged 65 years or over in the global population. This number is projected to double to 1.5 billion in 2050. Globally, the share of the population aged 65 years or over increased from 6 per cent in 1990 to 9 per cent in 2019.
In the Year 1920, those in the late 40s’, 50s’ & 67 years and above were considered as Middle Age, Old Age and Very Old respectively.
Now with better healthcare & quality of lifestyles, life expectancy is increasing comparing with the earlier years when there was a large number of deaths in early and middle years. Now in 2021, the Middle Age is 65 years old, 73 is considered Old Age and 80 as Very Old.
Most of the beauty commercials suggest that older women are feeble victims by way of fear-based messages that old is unpleasant and to be ashamed of! Being young is admired and worshipped by society. These messages are damaging and negatively cause women to fear aging, feeling discontented and restless as they struggle with ageing, and in some cases leading to depression & diseases. Is it worth it that you have come of life for decades to end up this way??
We would like to encourage all women to challenge the society norm, be proud of your age, and celebrate every age of your life. No humans is immortal. Getting older is inevitable. Staying healthy and feeling your best is important at any age. Aging is the culmination of wisdom, discernments and life experiences. Does life get better as you age? Life does not get better because you’re older, it’s just that you grow wiser and get better at dealing with how life works and appreciate the purpose of living.
We embrace ageing, and beauty is inclusive and transcends all ages. Beauty is no longer limited to youth but rather embraced as a timeless element.
Our philosophy of ageing joyfully is to find the perfect harmony of body, mind and soul. For beauty is wellness. Not just skin deep.
We envision a world where women can age joyfully. Age is just a number 😉 It is the life in your years that matters, and not the years in your life.As long as you live, make it count. With the higher life expectancy, let us cherish our life: be joyful, positive, healthy, hopeful, independent, self-loving always, so that we can enjoy and celebrate each year of our life and be comfortable in our own skin.
We believe the harmony and balance of the three elements of body mind and soul are integral to healthy body and beauty. When there is harmony, JOY follows. At every age, skin caring is one of your self-loves. We don’t claim “anti-aging” as it connotes “fighting” which is a negative implication, and it thus becomes a stressor. We advocate good skin care that supplements your cellular health, just like the supplements you take orally to cover whatever natural deficiencies your body suffers, and when your cells are well nourished and healthy, you will find happy skin too. Happy skin is manifested as comfortable and radiant, glowing skin 😍
Our philosophy of embracing ageing is not about leaving your silver hair undyed, no make-up, no social activities & etc. To us, just do anything positive that makes you happy without having to worry about what others think or say. Believe and have confidence in yourself, set up positive environment for change no matter what your age is.
The Harmony of Body, Mind and Soul is optimal wellness in practice. It involves healthy lifestyle, healthy mental attitude, and healthy ways of relating to all living beings and nature. When you are aware and achieve this Harmony, you will find the joy to age without fear 😊